Amplifying The Voices of Women in Sport

“Women's voices have been left on the sidelines of sports for too long.  She's4Sports is a platform that gives women and girls a larger voice in sports.”

Ainka Jess, Founder, She’s4Sports

The Stats

2 in 3

2 in 3 Canadians are fans of women's sport (About 17 million Canadians consider themselves women's sports fans) - Canadian Women & Sport
21.1 K

PWHL Toronto vs Montreal, April 20, 2024, was the largest attendance ever recorded for a women's hockey game worldwide (21,105 fans)
3.44 M

The 2024 All-Star Game became the most watched ASG in the WNBA's history as ABC’s broadcast brought in 3.44 million viewers
24.1 M

The 2024 NCAA women’s basketball championship game peaked at 24.1 M viewers in the final minutes of the game
1 in 3

1 in 3 girls leave sport by late adolescence - Canadian Women & Sport
$3 Billion

Revenue generated by women’s elite sports is set to reach $3 billion in 2026 - Deloitte

we’re in the news!

Ainka shares her thoughts on the Toronto Tempo’s inaugural regular season game and the growth of the PWHL. Go here to watch her interview about the Tempo and here to read her commentary on the PWHL.

two canadian teams in pwhl finals!

The PWHL has seen tremendous growth, bringing women's professional hockey to new heights and creating a passionate community of fans. For the first time in PWHL history, the Ottawa Charge and the Montreal Victoire will face off for the PWHL Walter Cup. In this special feature on the Ottawa Charge, we catch up with Charge teammates, Gabbie Hughes and Alexa Vasko. The players share how building a culture of community on the team impacts their success on the ice, the leagues rapid rise and more.