Amplifying The Voices of Women in Sport

"Ten years ago, women’s sports stories and voices were too often overlooked. She’s4Sports launched in 2016 to change that by building a community where fans could connect, stories could be told, and the achievements of women in sport could be seen, celebrated, and valued. Today, we continue to amplify the voices of the athletes, leaders and changemakers shaping the future of sport in Canada.”

Ainka Jess, Founder, She’s4Sports

The Stats

75%

75 % of Canadians are fans of women's sport (About 17 million Canadians consider themselves women's sports fans) - Canadian Women & Sport
21.1 K

PWHL Toronto vs Montreal, April 20, 2024, was the largest attendance ever recorded for a women's hockey game worldwide (21,105 fans)
3.44 M

The 2024 All-Star Game became the most watched ASG in the WNBA's history as ABC’s broadcast brought in 3.44 million viewers
20,996 fans

Toronto Tempo make WNBA history and set a new regular-season attendance record with 20,996 fans at the Bell Centre in Montreal on July 10, 2026
1 in 3

1 in 3 girls leave sport by late adolescence - Canadian Women & Sport
$3 Billion

Revenue generated by women’s elite sports is set to reach $3 billion in 2026 - Deloitte

she’s4sports turns 10!

A decade of impact, community, and storytelling. To celebrate our 10th anniversary, She's4Sports hosted a special event bringing together sport leaders, supporters, and friends while announcing the inaugural Seneca Polytechnic Media Award. Go here for a recap of the event.

meet toronto tempo gm

Monica Wright Rogers is the first General Manager of the Toronto Tempo. In her interview with She’s4Sports, Monica talks about her journey to the W, winning two championships with the Minnesota Lynx as a player and honing her skills in the WNBA front office. She also shares her excitement about leading Canada’s first WNBA team and the basketball talent that is coming out of the country.